THE PURSUIT OF HAPPINESS
THROUGH HUMAN CONNECTION
From Aristotle in antiquity to the Dalai Lama in the modern age, renowned thinkers and leaders have proclaimed the simple adage that the purpose of life is the pursuit of happiness. And because entertainment is one the surest ways to seek it, a new and unique destination will revolutionize the way people have fun in Puerto Rico.
IN A PLACE TO ENJOY LIFE AND CONNECT IN THE FLESH. The retail apocalypse is a common term in modern times. Truth be told; you can buy blue jeans and many other things online, but you can’t buy fun, memories and experiences. Evolving technologies are radically transforming how we connect, but the experience of virtual community pales in the face of physical, shared experiences in public spaces. This brave new world requires a spectacular community environment where people connect in real-time and real space. A destination where people come to reconnect with our humanity and to celebrate life. A spectacle that will engage all the senses. Simply put, a place where you come to enjoy life.
EL DISTRITO SAN JUAN
THE WORLD WILL SEE SAN JUAN IN A DIFFERENT LIGHT. Puerto Rico will now have a world-class place for public gathering and shared experiences; authentic and memorable experiences that showcase the unique aspects of its culture and the best characteristics of its people: Happy, Vibrant and Energetic. A curated collection of offerings, each one unique and different, that which combined, make 2 + 2 = 10; a powerful mix where sparks fly, and magic is created. A hub of one-of-a-kind energy where senses are exalted, and where people go to live life to the fullest.
A leading group of local and national organizations that includes the Government of Puerto Rico, and led by the local development company PRISA Group, has combined the best in global retail, destination dining, art, music, technology, hospitality and attraction-based entertainment into one ever-evolving experiential complex in the heart of San Juan. A game changer that will invigorate the city’s core with an energy and spirit unlike anything the Caribbean or the Southeast U.S. has ever seen. With key anchors including a 6,000-spectator performance and events venue, an 8-screen, 850-seat VIP cineplex, a 177-room Aloft Hotel by Marriott and the adjacent state-of-the-art Puerto Rico Convention Center, currently hosting over 700,000 attendees annually, El Distrito San Juan is certain to benefit from a steady influx of visitors year-round. Come early for events and stay long after they’re over. A Times Square-inspired, multi-sensorial and events-anchored public plaza will be the centerpiece of the entertainment experience; one that will convert El Distrito into a can’t-miss attraction for locals and visitors alike. When completed, El Distrito is expected to attract over 3 million locals and tourists each year.
A STRONG AND GROWING
Puerto Rico’s tourism industry is strongly tied to the U.S. mainland economy. As such, the Island has seen strong gains in recent years. A recently instituted and now fully functioning Destination Marketing Organization, led by world-class professionals and with strong financial backing (it ranks among the top 10 most well-funded U.S. state tourism budgets), is poised to boost marketing efforts and continue to push growth in visitors with a special focus on groups, meetings & conventions. El Distrito is a key element of growth for this segment.
Over 5 million visitors spent nearly 4 million in Puerto Rico in 2016 alone. Luis Muñoz Marín International is the busiest and most advanced airport in the Caribbean registering 4.5 million passengers in 2016. Very active cruise ship ports, bringing in over 1.4 million visitors in 2016. Throughout the past five years, Puerto Rico hotels have seen a consistent increase in guests, with total expenditures growth over 23% .
Source: Puerto Rico Tourism Company
A HIGHLY VISIBLE AND ACCESSIBLE LOCATION
Centrally located next to the Puerto Rico Convention Center in the center of the San Juan metro area, El Distrito is highly visible and easily accessible, with immediate access to major local and state highways and public transportation options. The site is within 10 minutes from all major San Juan hotels, tourist attractions and major cruise ship terminals and within 15 minutes from the Luis Muñoz Marín International Airport. The Hato Rey financial district is less than a 10-minute ride away while nearly two-thirds of Puerto Rico’s entire population of 3.4 million resides within 45 minutes of the site. El Distrito and its surrounding areas will capture our audience’s desire to have a great time and that’s where we come in (or better said, they come in).
CENTRALLY LOCATED TO SERVE 2/3RDS
OF PUERTO RICO’S TOTAL POPULATION
WITH NEARLY 8,000 HOTEL ROOOMS IN CLOSE PROXIMITY
IN THE HEART OF
PUERTO RICO’S CONVENTION CENTER DISTRICT
The Puerto Rico Convention Center District is anchored by the $415 million Puerto Rico Convention Center, the largest and most technologically advanced facility in the Caribbean, with approximately 700,000 visitors per year. It is the fastest growing hotel destination in Puerto Rico (currently at 1,000 rooms and growing). El Distrito will serve as the catalyst that will propel the Convention Center and El Distrito toward a tipping point of city-wide meetings, events and infrastructure growth.
INTRODUCING THE NEW HEART OF SAN JUAN
THE PUBLIC PLAZA OF THE FUTURE
El Distrito’s 50,000 square-foot central plaza will serve as a showcase to the world of what Puerto Ricans can do when they unite talents and desires. The place to watch the Baseball Classic Final or the Gold medal triumph of our athletes and the award-winning performances of our stars with locals. The futuristic plaza will feature a digital scenery system composed of over 14,000 square-feet of LED screens, including one of the largest horizontal screens in the U.S ., where unique content is displayed, including spatial content, digital art, nightly digital fireworks, interactive content, social media feeds and sports broadcasting events, among others; offering a continuously refreshed experience. Incorporating high wire rigging, hologram effects and other cutting-edge features, the outdoor, roofed Plaza will be flanked by two outdoor bars and anchored by a center stage for public performances with daily programming including DJs, live bands, dance shows, stand-up comedy, fashion shows, and much more. With theatrical lighting, sound and multi-media shows by one of the top music festival and nightclub lighting designers in the world, the Plaza at El Distrito will be the hub of all things fun and entertaining in San Juan. El Distrito’s grand central plaza will become the new heart of San Juan, one that pulsates with the energy and good vibes of its people.
THE NEVER BEFORE SCENE. The Plaza at El Distrito San Juan is an armature for experience, a framework for change and transformation from urban to festive. A place where we’re able to have a momentary break in our reality, to have a chance to go beyond the everyday. To live in the moment. A destination like no other; centrally located at the intersection of theater and technology.